INTERMÉDIA KFT.

A modern városok arculatát, hangulatát és kulturáltságát nagymértékben meghatározó kültéri reklámhordozók gyors- és elsősorban mennyiségi terjedése után Európa-szerte előtérbe került a minőségi fejlesztés utáni igény.

The image and atmosphere of modern cities depend heavily on outdoor advertisement. After years intense quantitative development in this field it became obvious it in Western countries that the future lies in the introduction of qualitative outdoor media. Principally these new media are City Light Posters (CLP) and Megalights. INTERMÉDIA Ltd. was the first company in Hungary to introduce CLPs after thoroughly examining experiences of German and French advertisers. It is also important that the proper size of these ads makes it possible to put the showcases close to pedestrian traffic. City Lights are usually built in bus stops or on sidewalks that makes communication or dialogue with people quite easy. And of course the biggest advantage compared to other outdoor media is that CLPs are lighting during the night which makes them perfect for 24-hour advertisement.